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There might be something similar to what's done with MLS with an Apple TV deal. 'I don't know if it's going to be traditional linear. Instead, there needs to be a fulsome agreement where every game is available, whether it's on traditional broadcast TV or streaming. As Walzak notes, it benefits no one to play on Sunday mornings or to only broadcast big games. Which is also where the media rights deal comes in. So there is a group that wants to watch these games,' she said. We saw that the women's games in the Olympics, the world Championships drew huge audiences on television. 'I think if you put them into decent sized arenas that are hockey specific and good locations, I think that there is a demand.

Within the cities the league chooses, Pegoraro noted they should pick arenas with growth potential.

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Work just beginning for point man of new women's professional hockey league.And thank them as well for sticking around and being patient with all of this,' Walzak said. 'They need to go back and make sure that they're building alliances and doing what they can do to communicate with the fans and keep those fans and cultivate those fans into longer term so that they're going to continue to invest in hockey. In the CWHL's final season, teams were placed in Toronto, Montreal and Calgary, in addition to Markham, Ont., Worcester, Mass., and Shenzhen, China. 'But the idea that they can sell their franchises off, provide future revenue streams and build out the league by adding new franchises at the same time, I think that's got to be the end goal where there would be individual franchise owners and the ability to expand across North America,' Pegoraro said.

Pegoraro said laying the groundwork equally would be crucial in the league's initial buildup. 'I don't believe for one second that it'll exist that way anymore because so much has changed since then.' Identifying marketsīoth Walzak and Ann Pegoraro, the chair of sport management at Guelph University's business school, said the league's initial business model, in which it owns each of the six clubs, was intriguing. If it exists that way, then it's going to fail,' she said. 'The way that it was done with the media rights deal before and the sponsors before and events before and all that stuff like that, it can't exist that way. Laurel Walzak, who was chair of the Canadian Women's Hockey League (CWHL) board when it folded in 2019, told CBC Sports the new vision for women's hockey is promising - especially with the backing of Walter, who also co-owns English Premier League club Chelsea and whose estimated net worth, per Forbes, is $5.3 billion. A deal with the NHL could be beneficial, they say, but only on certain terms. The next one, however, is just beginning.Įxperts say among key next steps in ensuring the league's success are identifying the correct markets, fairly allocating players across the league, negotiating a fair media rights deal and securing sponsorship. Professional Women's Hockey Players' Association ratifies CBA to launch new league.Included in the CBA is health insurance, a retirement plan, commercial rights, maternity leave and much more. 16 by signing up for the newsletter here. PWHPA Insiders will have the opportunity to purchase presale tickets on Nov. Tickets for the all-star festivities and regular season games at Canadian Tire Centre can be purchased via Ticketmaster starting on Nov. The four captains will draft their starting line-up from a pool of 40 additional PWHPA All-Stars, to be selected by PWHPA players, coaches and staff. Voting starts today (click here) and ends Sunday at 10 p. The top vote-getter from each team will be named as the four Captains of their respective team. The Canadian Tire PWHPA All-Star Fan Vote will allow fans to vote for one All-Star player from each team, without regard to position. The All-Star event will see top players from the PWHPA compete in a skills competition and 3-on-3 tournament at Canadian Tire Centre, home of the Ottawa Senators. All four PWHPA teams will also play regular season games in Kemptville, Ont. The PWHPA, in partnership with Canadian Tire and the Ottawa Senators, have announced details surrounding their first-ever all-star event, set to take place in Ottawa on Sunday, Dec.